I’m a bit late to the game, but the FTC has recently published a set of guidelines for endorsements and testimonials which includes requirements for bloggers who review products and services to disclose what sort of compensation they receive. The purpose of these guidelines is to protect consumers by exposing the “material connections” between advertisers and endorsers. Basically, if a blogger receives anything as compensation, whether it is a payment, free products, or anything else of value in exchange for writing something, the reader should be made aware.
It is about freaking time. Posts “reviewing” or products and services has polluted the web, and the endorsements need to be made clear whenever anyone searches out a posts and reads something.
So I thought I should also briefly give my disclosure policy, which is… I don’t get paid for anything. Pretty simple. 🙂 It would be nice if I could serve up Google Adsense or something, but I haven’t had the time to figure out how to do that within WordPress.com, and I think they are blocking it, honestly. If you see any ads on my page, they are generally not mine, and belong to WordPress.com, the blog-hosting company that I use.
Maybe, someday, that’ll change. As of right now, I post on my blog largely because I’m bored, feel like it, or just want to track a link that I can reference to my friends later.