Beacon is back, and nobody notices. What, you thought Facebook is free?
Now, users’ off-Facebook activities are basically part of the Facebook ecosystem thanks to “Likes” published all over the Web. If you click the Facebook Like button on any given site, that data is transmitted to your own Facebook profile and can be promoted by marketers in ads to your friends. We knew something like this was coming—it was rumored last year in advance of Facebook’s f8 conference—but it’s still fascinating to watch the evolution of Beacon and the very different reactions this time around. There are certainly users who are unhappy with their check-ins and likes being used to generate more cash, but the privacy concerns appear to be mostly gone—for now, that is.