Believe it or not, this is an improvement. There was a time where it was just part of your End User Agreement and you can “opt out” by cancelling your service.
Anyway, click through, and opt out if you are on Verizon.
Having the option to opt out is great! Having been opted in by default — not so great. If youre not down with Verizon doing this, then make sure you opt out as soon as possible.